Percept's Ethos III Survey indicated that the level of
no faith involvement in the United States rose between the years of 1988 and
1998. However, the level of strong faith involvement rose also, though not as
dramatically. Where did this shift come from? The middle. People moved either towards or
away from faith involvement, leaving the "somewhat involved" middle in decline.
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Ethos Survey Asked
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"Indicate your level of involvement with
your faith both now and 10 years ago."
Sit and have coffee with people at the local coffee bar. Ask them
to talk about their views of religion in America and in their own life.
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If they indicate disinterest in faith matters, ask why? What has
happened in their life? Do not try to convert them, just listen.
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Gather your leaders and share these findings with them—both
from this month's QuickInsight as well as the comments of your interviewees. Ask them to
respond to what you share.
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Consider ways to change the way
your church communicates at all levels.
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How could this information affect how sermons are designed
and delivered?
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How does your church communicate with the community?
What could you do differently in light of these findings?
